The Signal-to-Shelf Intelligence Layer
F&B Innovation Has Been Missing

NURiQ is the first decision intelligence platform built specifically for F&B and CPG innovation teams. It replaces gut instinct and lagging retail data with real-time signal intelligence, margin-aware concept scoring, and validated SKU recommendations — before capital is committed. Not a trend report. Not a dashboard. A decision engine.

Scientific Advisory

Dr. Jen Anderson — Behavioral Neuroscientist · Scientific Co-Architect

Decision Intelligence Methodology · Behavioral Science Framework · Cognitive Load & Organizational Decision Research · Enterprise Advisory

Signal Intelligence

Real-Time Market Signal Aggregation

Aggregates social, retail, and trade signals across TikTok, Reddit, Instagram, and emerging platforms
Tracks ingredient and trend velocity in real time — not monthly reports
Surfaces breakout signals before they hit mainstream retail data
Demographic alignment scoring by audience segment

Decision Scoring

Multi-Dimensional Opportunity Ranking

Scores every opportunity across velocity, competitive density, white space, and margin viability simultaneously
Ranks concept clusters by actionable opportunity — not vanity metrics
COGS simulation before any production commitment
Breakout Index flags high-momentum signals before the window closes

Decision Output

Actionable Intelligence — Not More Data

Ranked SKU concept recommendations your team can act on immediately
White space identification by category, format, and price tier
Natural language query interface — ask the platform what to build next
Exportable reports for internal alignment and investor conversations

Capability	NURiQ	Nielsen / SPINS	Trendalytics	Tastewise	ChatGPT / Generic AI
Real-time social signal aggregation	✦	—	Partial	Partial	—
COGS simulation built in	✦	—	—	—	—
Margin-aware concept scoring	✦	—	—	—	—
Ranked SKU concept recommendations	✦	—	Partial	Partial	Unvalidated
White space identification	✦	Partial	Partial	Partial	—
Behavioral science decision methodology	✦	—	—	—	—
Natural language query interface	✦	—	—	—	✦
F&B specific · not generic	✦	✦	Partial	✦	—
Typical annual cost	From $2,400/yr	$15K–$50K/yr	$9K–$24K/yr	$18K–$36K/yr	$240/yr

Tier 1

Founder

$200/mo

$149/mo billed annually ($1,788/yr)
Introductory rate · first 12 months

3 concept scans per month
1 category tracked
Signal scoring and opportunity ranking
COGS simulation
1 dashboard seat
PDF export
No White Space Audit
No agent query access

Tier 2

Brand

$499/mo

$449/mo billed annually ($5,388/yr)

15 concept scans per month
5 categories tracked
Full signal scoring with demographic filters
Unlimited COGS simulation
3 dashboard seats
1 White Space Audit per quarter
PDF export + shareable reports
No agent query access

The Signal-to-Shelf Intelligence LayerF&B Innovation Has Been Missing

Real-Time Market Signal Aggregation

Multi-Dimensional Opportunity Ranking

Actionable Intelligence — Not More Data

The Signal-to-Shelf Intelligence Layer
F&B Innovation Has Been Missing